Tempel is two brothers learning to work together, incoporating the ideas of total design in a personal, flexible, and simple approach. Just like people, brands and identities are formed by their process, context, and needs. Design should not attempt to be timeless, abrupt, or singular, but should be multifaceted, personal and able to adapt. Tempel is not solely a studio, collaboration, or project, but our design philisophy embodied.
Good design is confident yet effortless. It should convey an understanding of design, without feeling overbearing. This simplicity is perfection. Imperfection included, along with inconsistency bring life to what purity and vector can leave feeling cold and unresponsive. Design can be modern and simple without feeling sterile. Tempel creates warmth and comfort while staying contemporary and sharp. A new medium or process can bring a level of humanity to the work. Printed, drawn, painted, or woven typography has much more character when compared to it's vector counterpart. Tempel does not aviod digital type, in fact the contrary. Still, a touch of character can bring the forms to life and allow them to stand out against the vector landscape.
To give an example of this sort of achievement in the real world, look at Picasso's line drawings; specifically 'Bull Plate 11' from 1946. These lithographs flawlessly demonstrate the simplification of a bull into a clean and functional form. The work reads clearly as a bull in it's most bare stage, is functional, effortless, comprehendible, graceful, and beautiful. Seeing through it's effortless presence and disquieting simplicity, the viewer automatically is aware that the print is perfect; created by a hand that had created thousands of these forms previously. Simplicity is not simple; and beauty is made through confidence, experience, and flawless execution.
Photo by Laura Stewart
Table by Scotty St. George
Photo by Laura Stewart
We believe in collaboration at conception, an idea that we honed in on through our process of practicing and learning to collaborate with eachother as twin brothers. By the dictionary definition, collaboration is defined as "The action of working with someone to produce or create something". If taken at face value, this simple definition takes for granted many details and intricacies that give the word it's true meaning, leaving hanging questions and a vague understanding at best. What qualifies as collaboration? Where is the line, in the example of an exam, between collaborating with someone, and copying their answers or cheating?
According to a study by Noah Pickus, Director of the Kenan Institute for Ethics at Duke University, "Cheating, we were told time and time again, is about stealing. Collaborating is about learning. Bad students do the former, good students do the latter. Other students told us that working together on homeowork assignments was acceptable because ultimately it's the student's responsibility to learn the material."