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Stella Artois: Le Savoir

 
A multi sensory dining experience held in New York, Buenos Aires, and Montreal.

Stella Artois: Le Savoir
A multi sensory dining experience held in New York, Buenos Aires, and Montreal.

 

While interning with SID LEE NYC over the summer of 2016, I worked on Stella Artois' Le Savoir event held in New York, Buenos Aires, and Montreal. I created text frames for a video ad, invitations to the event, online banner ads, and the toolkit deck presentation. 

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Le Savoir, described on the event site reads:

"A multi-sensory dining experience like no other, where time is the metaphor and Stella Artois is the muse. Within a forgotten garden in the heart of the city, you and your guests will be transported through the four seasons — winter, spring, summer, autumn — to explore frigid tunnels and luxuriant labyrinth while discovering edible curiosities-

paired with and inspired by the tasting notes in a Stella Artois. The highlight of your multi-sensorial quest; you will find yourself immersed in a forgotten greenhouse for a feast from Bompas & Parr designed to enhance each of your five senses. Sight. Sound. Taste. Touch. Aroma."

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